2-LA Design is a Southern California based product design team founded in 2014. Success stories include brand defining experiences for Amazfit with their smart wearable devices and watches as well as [NBA X2-LA] basketball shoes collection, JS 3D knitted shoes and Tencent MiniStation to mention few. All of the insightful solutions are grounded in a strong technical knowledge and innovation with a comprehensive understanding of the balance between design and technology. Work with world leading companies has given the team superb acquirements to perform at the highest level of execution and professionalism.

We are creating iconic products and brand defining experiences that build valuable and emotional bonds with the users. Our creative force is building on to our different backgrounds which strengthen our aptitude to create products over a wide variety of industries from consumer electronics to furniture and accessories. We are spurred by the cultural game changers and our creativity is constantly evolving reflecting the changes in our surroundings.

The backdrop is the California coastline  with its rich and diverse cultural landscape; design, lifestyle, the music and film scene, the architecture and the stunning nature where many iconic designers and innovators have carved their marks to the fabric of our daily lives.