AI Powered Concept shoes design to highlight Henkel’s advanced adhesive technology , this concept design features complecated sturcture and material layers without any stitches
Evolution of Dome series, outdoor for women
Sprandi 3rd generation flagship design, evolving Ring design DNA for high end solution, just launched in 2024
2-LA Design collaborates with Sprandi to creating new product line 'UNI", 2-LA Design helps Sprandi to building brand new design language to cover 2 key elements:
1: Unique: Distinguish UNI from others, Oval design DNA is prefect element that balances function and visual
2: Universal: Satisfying mainstream aesthetic, making difference is easy, making beautiful difference requires hard work and sensitivity to trend and user
The Design effort that 2-LA Design and Sprandi put together created great business opportunity , "UNI" series first product "UNI Hero" becomes brand top seller since its launch
2-LA Design collaborates with Sprandi to creating new product line 'UNI", 2-LA Design helps Sprandi to building brand new design language to cover 2 key elements:
1: Unique: Distinguish UNI from others, Oval design DNA is prefect element that balances function and visual
2: Universal: Satisfying mainstream aesthetic, making difference is easy, making beautiful difference requires hard work and sensitivity to trend and user
The Design effort that 2-LA Design and Sprandi put together created great business opportunity , "UNI" series first product "UNI Hero" becomes brand top seller since its launch
2-LA Design collaborates with Sprandi to creating new product line 'UNI", 2-LA Design helps Sprandi to building brand new design language to cover 2 key elements:
1: Unique: Distinguish UNI from others, Oval design DNA is prefect element that balances function and visual
2: Universal: Satisfying mainstream aesthetic, making difference is easy, making beautiful difference requires hard work and sensitivity to trend and user
The Design effort that 2-LA Design and Sprandi put together created great business opportunity , "UNI" series first product "UNI Hero" becomes brand top seller since its launch
2-LA Design collaborates with Sprandi to creating new product line 'UNI", 2-LA Design helps Sprandi to building brand new design language to cover 2 key elements:
1: Unique: Distinguish UNI from others, Oval design DNA is prefect element that balances function and visual
2: Universal: Satisfying mainstream aesthetic, making difference is easy, making beautiful difference requires hard work and sensitivity to trend and user
The Design effort that 2-LA Design and Sprandi put together created great business opportunity , "UNI" series first product "UNI Hero" becomes brand top seller since its launch
2-LA Design works with Sprandi team to creating super interesting hyper type sneaker that merges comfort and fashion together, balance dynamic curve and sexy proportion for women's lifestyle, we breaks rules that rise height of heel over 50mm with super bouncing mid-sole foaming material, we look forward to see how this hyper sneaker can make women users life better and joyful.
2-LA Design works with Sprandi team to creating super interesting hyper type sneaker that merges comfort and fashion together, balance dynamic curve and sexy proportion for women's lifestyle, we breaks rules that rise height of heel over 50mm with super bouncing mid-sole foaming material, we look forward to see how this hyper sneaker can make women users life better and joyful.
This project represents a commercial collaboration with the Sprandi brand, centered on leveraging AIGC (Artificial Intelligence Generated Content) for design innovation. Faced with an urgent timeline, the challenge was to upgrade the uppers of existing shoe models without a predetermined design direction.
The 2-LA Design team harnessed the power of AI tools to rapidly generate a wide range of creative concepts. Despite the extreme time constraints, they collaborated closely with the Sprandi team to refine and finalize the design. The result was a seamless transformation of these concepts into a market-ready product that was successfully launched and sold.
Due to commercial considerations, the final version included a change to the shoe soles, but the uppers retained the AI-generated design. This partnership highlights the potential of AI in accelerating the design process and achieving swift, impactful results, demonstrating how technology can drive innovation even under tight deadlines.
next generation of Anta running shoes, Designed by AI and Human
This design is inspired by the fusion of China's classic Liberation shoes and the contemporary "special forces" lifestyle of young people, combining the trendy outdoor sports shoe functionality with elements from the classic Liberation shoes. This blend revitalizes the classics within the trend, paying tribute to the iconic style and color schemes. We also hope to carry forward the spirit of Liberation shoes in modern outdoor activities. The integration of modern functional elements imbues this shoe with a strong sense of technology.
"牛" (Niu) is used as an expression of admiration, similar to "awesome" in English.
"气" (Qi) means the same as "air." When viewed horizontally, it resembles the English "VIP" and the Chinese character "气."
Presenting a cutting-edge modular fashion statement – the result of 2-LA Design team's collaboration with the rising trendsetter Modme, to craft AI-designed leisure shoes. Whether basking in the summer sun on the beach or navigating winter commutes, these shoes effortlessly adapt through a modular design. This marks a triumphant venture by 2-LA Design into the realm of commercial design, fueled by the capabilities of AI technology.
Through our avant-garde AI-driven process, we have shattered the time constraints that traditionally hindered sneaker design. In an astonishingly brief timeframe, we showcase an array of diverse, high-quality design solutions to our clients. Notably, our clients benefit from an early glimpse into nearly tangible design effects, courtesy of AI. This not only significantly reduces the cost associated with understanding the design but also creates an immersive experience that bridges the virtual and physical realms.
Empowered by the transformative potential of AI, we have not only increased our capacity to serve a broader clientele within the same timeframe but have also witnessed a quantum leap in the qualitative aspects of our designs. On the market front, our agility has been amplified, allowing us to iterate and update more efficiently. This, in turn, caters seamlessly to the ever-evolving desires of consumers for novel products and cutting-edge designs. In embracing the fusion of AI technology and design innovation, 2-LA Design is charting new territories, setting benchmarks for the future of commercial design.
In this era of artificial intelligence, 2-LA Design stays at the forefront, introducing advanced AIGC (Artificial Intelligence in Generative Creativity) footwear design services.
Distinguishing itself from the purely conceptual AIGC designs in the industry, our AIGC services prioritize commercial viability and market relevance. By harnessing the full potential of AI technology and combining it with our profound professional knowledge and international design background, we provide users with cost-effective and market-oriented footwear design services.
We understand the critical role of integrating innovation with professionalism in design. With the aid of AI technology, we can accurately discern market trends, offering clients personalized and forward-thinking design solutions. Whether you represent a professional sports brand or a trendy fashion label, 2-LA Design is committed to crafting unique and professional footwear designs for diverse clients, meeting their needs in the fiercely competitive market.
This is a city-outdoor all-weather functional shoe developed at the request of the client, designed to meet the increasing popularity of outdoor activities while also catering to the daily needs of urban commuting and fitness walks. From the identification of requirements to the confirmation of solutions, we efficiently accomplished tasks that traditional sneaker design methods could not handle through the Aideation approach.
Here, we showcase the design process conducted through the Aideation method. Leveraging the advantages of an AI platform, we rapidly generated a multitude of divergent design concepts. Building on the quantity advantage, we ensured the selection of high-quality design choices. This not only signifies a revolution in the field of design but also represents the new direction and transformation that the AI era brings to sneaker design.
In the future, this integration of artificial intelligence into the design process will bring forth more possibilities for the sneaker industry. With AI support, designers can respond more swiftly to market demands, creating products that are both creative and practical. This heralds a new era where sneaker design will experience a brilliant development at the intersection of technology and creativity.
No War: NUWA (No War) is a footwear design that symbolizes anti-war sentiments. Inspired by reflections on the long-lasting disasters caused by wars worldwide, we aim to convey our anti-war stance through this thought-provoking design. The harsh aesthetics serve as a reminder for people to cherish peace and care for the Earth's environment.
Design: The symbol of a death skull is intricately designed on the heel of the shoe, making it the prime location for everyone to notice this crucial design feature. It serves as a constant reminder of the warning against war. The outsole features a lattice deconstruction, providing both comfort and minimizing the overall weight of the shoe.
Design Process: From the outset, we decided to incorporate the skull element to express our design concept. The skull, with its strong warning connotations, adds a visually compelling aspect to the design. However, the complexity of the skull's shape led us to reconsider the production methods available. After numerous attempts, we opted for 4D printing to bring our final design to life. Given its intricate design, we utilized various tools, ranging from sculpting tools and industrial design modeling tools to parametric algorithm programs. The synthesis of these tools resulted in the creation of this highly distinctive design.
Development Process: Unlike traditional sneaker designs, this anti-war-themed shoe has garnered strong interest and contributions from individuals and experts across different fields. Doctors, chemical scientists, designers, sculptors, photographers, architects, teachers, students, entrepreneurs, athletes, and media professionals, all with an anti-war and eco-conscious mindset, participated in the design and development process. This interdisciplinary collaboration efficiently addressed various practical issues from the data requirements between 4D printing materials and ergonomics to the fusion of sculptural form and deconstruction lattice.
Technology: The NUWA sneakers, printed using the latest 4D technology, achieve intelligent production. Each pair takes only 20 minutes to print, significantly saving time.
Sustainability: Compared to traditional sneaker production, 4D printing offers superior energy efficiency and emission reduction, significantly lowering carbon emissions. The NUWA shoes require no additional assembly processes, maximizing labor savings.
Our Goal: Through innovative and reflective everyday items, we aim to warn against the brutality of war and its destructive impact on the Earth's environment. Simultaneously, we utilize the sustainable and eco-friendly 4D printing technology to manufacture products.
Exploring concepts beyond “Brace” and “Slotted”, discovering design possibility of letter “S”
Make iconic design stands for brand
Focus on relationship between midsole and outsole
Triangle DNA is constructed by part splits and color breakup
Triangle DNA is evolved to be hollow structure, the location of triangle presents relative functionality:
Center triangle: Supporting
Heel triangle: Cushioning
The minimalist deconstructed modern style maintains the classic silhouette while interpreting it with contemporary craftsmanship. The hollowed-out design of the outsole adheres to the classic form, following the modern design principles that prioritize functionality.
This creates a fashionable sense of deconstructed space while reducing weight. Dreamers are born to break the existing norms, using imagination to embrace a better future.
The low-top upper, adorned with the classic black and white contrast, brings a refined urban luxury feel.
The legendary lineage of aviators has endowed Paladin with profound brand assets. The brand is steeped in a confident cultural heritage, and the balance between functionality and aesthetics shapes the perfect pair of everyday fashionable shoes.
The contemporary design of high-tops further accentuates Pampa's outdoor spirit and trendiness.
The fusion of classic, fashion, high-heeled, and lightweight elements caters to both the functional and visual needs. The contours, honed by history, perfectly reproduce the classic rock fashion with trendy details. Metal accents imbue the shoes with a fashionable rock coolness, seamlessly blending with exquisite outdoor vibes.
The proportions and line cuts on the outsole maintain a sleek and stylish appearance while adding thickness.
2-LA Design has been working with various industry leaders to working on series sustainable projects, "100% TPU MADE" is the one that we collaborate with chemical experts and top shoes manufacturer to making a concept shoes that can be 100% made by recycled TPU material and creating a sustainable production process. More importantly, we want to show people how recycled chemical materials can be beautifully designed for everyday objects
This concept shoes are launched on CHINAPLAS 2022 exhibition in Shanghai, we have received lots of positive feedback on our joint effort on sustainability and design, we'd like to spreading the sustainable message to design community and share ourdesign process of "100% TPU MADE" project
Galloper is running shoes that we designed specifically for Plogging, we want to make running creates sustainable influence with right social activity and equipment
Galloper is engineered with tipping structure that pushing runner forward and reduce energy waste during running, there are lots of movement going on during Plogging: Run, Bend, Pick and Carry trash, the less energy is used on running, more trash can be picked on the road
Trash bag pocket is uniquely designed into shoe tongue to storing trash bag, it is perfection marriage for function and fashion, As design team, we’d like to make Plogging with beautiful vision
With the prevailing trend of the 'Court to Street' concept in basketball, enthusiasts now choose basketball shoes not only for on-court performance but also as part of their streetwear. Traditional performance-focused basketball shoes prioritize containment and functionality, often lacking in comfort and versatility for casual styling.
This project aims to cater to basketball enthusiasts seeking a balance between everyday streetwear trends and comfort. It seamlessly blends casual style with the necessary support for low-intensity shooting and street basketball games.
Tiger 4D printed shoes are created to celebrating year of Tiger.
Screaming tiger head is full of emotion towards followers, it will one of iconic appearance on the street. 4D printing technology is able to satisfing any imagination and expression.
Design is created together with sculpture artist, designer, chemist, scientist..., it is new way to approach unknow and future possibilities
Hanp is a lifestyle brand that focus on sustainability , shoes are made from China-Hemp and designed to fit in urban lifestyle, providing comfortable wearing experience, especially hands off feature
Hanp is a lifestyle brand that focus on sustainability , shoes are made from China-Hemp and designed to fit in urban lifestyle, providing comfortable wearing experience, especially hands off feature
Hanp is a lifestyle brand that focus on sustainability , shoes are made from China-Hemp and designed to fit in urban lifestyle, providing comfortable wearing experience, especially hands off feature
Specially design pcoket structure makes wearing experience easy and unique
Hanp is a lifestyle brand that focus on sustainability , shoes are made from China-Hemp and designed to fit in urban lifestyle, providing comfortable wearing experience, especially hands off feature
Specially design pcoket structure makes wearing experience easy and unique
Hanp is a lifestyle brand that focus on sustainability , shoes are made from China-Hemp and designed to fit in urban lifestyle, providing comfortable wearing experience, especially hands off feature
Hanp is a lifestyle brand that focus on sustainability , shoes are made from China-Hemp and designed to fit in urban lifestyle, providing comfortable wearing experience, especially hands off feature
This project is 2-LA Design latest collaboration with Marvel and Anta, besides the story , we are deeply inspired by iron man's suit design as industrial designer, 2-LA design wants to take this opportunity to dig into story of each suit design , and build meaningful connection between sneaker and iron man suit.
2-LA Design creates new style chunky sneaker for ANTA E-commerce
2-LA Design create unique shoe concept for Anta Kids’s debut on New York fashion week 2019
2-LA Design continues echo series and experimenting design with street fashion
2-LA Design designed special edition “ECHO“ for ANTA X Marvel, inspired by Stack’s technology spirit and Iron man’s classic armor color break
2-LA Design works with NBA creates [ NBA X 2-LA ] special edition for NBA 72nd anniversary
JS shoe effort on sustainability in 2021, 3D knitted shoes made by coffee bean ground yarn, 0% dye, color are naturally comes from baking level of original coffee bean, new sole pattern design inspired by car tire, perfect driving shoes for your new energy car, make driving a sustainable activity
3D knitting reduces layers of the shoe to a minimum. JS shoe doesn't need a mid-sole or any stitches. The entire shoe only includes: knitted upper, out sole and cushion. JS shoes are designed to be a featherweight, formfitting, and minimum design. These light weight designs marry comfort and style, perfect for the active lifestyle of the urban resident who spends equal time in the car and exploring outside.
Compare to other knitted shoes on market, entire 3D knitted upper is made by one piece at a time. this design and production process save about 80% processing steps and manpower from traditional shoes making
Packaging: Our unique shoe making and purchasing process enables us to create a completely unique way of packaging our shoes. We pack each shoe individually in our cylinder designed shoe boxes enabling us to send one individual shoe at a time for those customers who order odd numbers of shoes.
